Senior Product Marketing Manager
F
FlexFinTech
Remote / USAFull-TimeSenior
SalaryCompetitive salary + equity + benefits.
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData analyticsAsana
Requirements
- 5+ years leading Product Marketing in a high-growth B2B FinTech or multi-product environment.
- Proven experience creating go-to-market strategies for new products and features.
- Demonstrated ability to produce high-quality launch assets including videos and landing pages.
- Experience managing adoption, activation, and retention campaigns across email, SMS, and in-app platforms.
- Strong analytical mindset to define KPIs, track progress, and drive data-informed decisions.
- Exceptional writing, storytelling, and communication skills.
- Experience collaborating with creative teams on brand, copy, and visual assets.
- High technical fluency with modern marketing and analytics tools.
- Strong project management skills, specifically using tools like Asana.
- Entrepreneurial mindset with a bias toward action and ownership.
Responsibilities
- Develop and execute a clear product marketing strategy driving brand awareness, revenue growth, and sales enablement.
- Own and optimize programs to boost product adoption, activation, and retention through data-driven testing.
- Lead end-to-end go-to-market strategies for new features and product launches.
- Conduct user research to develop market insights and consistent product positioning.
- Collaborate across Product, Data, Brand, Growth, and Sales teams to deliver cohesive customer experiences.
- Manage multi-channel content strategy including web, email, and PR to position Flex as a thought leader.
- Implement project management systems to scale operations and cross-team communication.
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