Senior Integrated Marketing Manager
New
United StatesFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 8–10 years
- Required Skills
- Project ManagementData AnalysisJiraStakeholder managementGoogle Workspace
Requirements
- 8–10 years of experience in integrated marketing, preferably within a B2B SaaS, technology, or software environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience developing and executing integrated marketing campaigns from strategy through delivery.
- Strong understanding of B2B buyer journeys, demand generation, product launches, and revenue-focused marketing.
- Excellent cross-functional leadership skills with the ability to influence stakeholders without direct authority.
- Strong project management skills with experience managing multiple priorities and complex timelines.
- Analytical mindset with the ability to define KPIs, measure campaign effectiveness, and identify improvement opportunities.
- Experience using workflow and collaboration tools such as Jira, Google Workspace, or similar platforms.
- Familiarity with AI-powered marketing tools and technologies, including platforms such as ChatGPT, Gemini, or marketing intelligence solutions.
- Strong communication, storytelling, and stakeholder management skills.
Responsibilities
- Lead end-to-end integrated marketing strategies for major product launches and business initiatives, creating predictable campaign processes aligned with revenue objectives.
- Coordinate cross-functional collaboration across product marketing, digital marketing, creative, channel, communications, and regional teams.
- Develop compelling market narratives and messaging frameworks that translate complex solutions into customer-focused stories.
- Design and execute campaigns targeting different stages of the buyer journey, from awareness and consideration through conversion.
- Leverage AI-powered tools and innovative marketing approaches to improve content creation, market visibility, and competitive positioning.
- Define campaign success metrics and analyze performance using KPIs, attribution insights, sentiment analysis, and market trends.
- Manage relationships with external creative agencies, vendors, and strategic partners to support scalable marketing execution.
- Identify opportunities for process improvements and develop solutions that increase marketing efficiency and impact.
- Manage multiple projects, priorities, and timelines while maintaining high-quality execution in a dynamic environment.
View Full Description & ApplyYou'll be redirected to the employer's site
