Field Marketing Manager
New
Remote, US-BasedFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementHubSpot
Requirements
- 5+ years of B2B SaaS field marketing, ABM, or event marketing experience.
- Proven experience generating measurable pipeline through field programs.
- Experience partnering closely with enterprise sales teams.
- Experience building account-based marketing campaigns.
- Experience planning executive-level customer events.
- Experience working with technology partners or channel organizations.
- Strong project management and organizational skills.
- Experience measuring attribution, pipeline influence, and program ROI.
- Excellent written and verbal communication skills.
- Comfortable operating in a lean, high-growth environment.
Responsibilities
- Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, customer meetups, webinars, workshops, roadshows, and virtual experiences.
- Develop account-based marketing programs aligned to strategic enterprise accounts, expansion opportunities, and priority territories.
- Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities.
- Work closely with Customer Success to develop customer marketing events that drive expansion, advocacy, and executive engagement.
- Plan and execute partner marketing activities with cloud providers, technology partners, GSIs, and regional partners.
- Develop integrated campaigns around every field program, including pre-event outreach, digital promotion, follow-up, and nurture.
- Own the regional field marketing calendar and align programs with product launches, sales priorities, and partner initiatives.
- Measure pipeline sourced, pipeline influenced, opportunity acceleration, customer engagement, and overall program ROI.
- Manage event vendors, sponsorships, budgets, logistics, and execution from concept through follow-up.
- Build repeatable playbooks that scale successful field programs across regions and audiences.
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