- Own the end to end strategy, planning, and execution of field events across North America.
- Build and manage a regional field marketing calendar in coordination with sales and SDR teams.
- Drive measurable pipeline and revenue impact from field programs.
- Develop pre-event, day-of, and post-event engagement strategies to maximize attendance.
- Serve as the primary field marketing point of contact for North America sales teams.
- Coordinate with demand generation, content, product marketing, and brand teams to create program collateral.
- Build and maintain reporting dashboards to measure program performance and ROI.
- Manage budgets across all field marketing programs.
Project ManagementBudget management