Senior Manager of Experiential Marketing
New
North AmericaFull-TimeSenior
Salary100,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisSalesforce
Requirements
- 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology.
- Proven track record connecting event activity to measurable pipeline and revenue outcomes.
- Expertise across a broad range of event formats, from large-scale sponsorships to executive programs.
- Strong grasp of demand generation principles, ABM, lead scoring, and follow-up motions.
- Strong analytical skills with proficiency in Salesforce (campaign setup, lead capture, attribution).
- Experience with marketing automation platforms.
- AI fluency, including experience briefing tools and critically evaluating outputs.
- Excellent project management instincts with ability to manage timelines, budgets, and dependencies.
- Ability to travel for on-site event execution (up to 25% of the time).
- Skilled communicator capable of aligning cross-functional stakeholders.
Responsibilities
- Own the pipeline contribution strategy, including defining target account lists and opportunity goals.
- Design event programs with a clear path to sourced pipeline and intent-based outreach.
- Manage end-to-end project operations including vendor sourcing, budgets, and run-of-shows.
- Develop integrated marketing plans across email, paid, social, and partner channels.
- Track and report on SAOs sourced, pipeline influenced, and overall event ROI.
- Act as the single point of accountability for events from kick-off through post-event reporting.
- Leverage AI tools to accelerate planning, research, and execution.
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