Senior Retail Marketing Manager
New
L
Linda Werner & AssociatesConsumer Technology
Location: United StatesContractSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Project ManagementStakeholder management
Requirements
- 5+ years of retail marketing experience managing integrated marketing campaigns for consumer products.
- Direct retail marketing experience, either client side or agency side supporting retail brands.
- Experience within Consumer Technology, Consumer Electronics, Wearable Technology, Luxury Retail, or Premium Consumer Brands.
- Proven experience developing omnichannel retail marketing strategies that deliver measurable business and brand results.
- Strong cross functional leadership experience working across Marketing, Sales, Product, Creative, Media, Consumer Insights, and Agency partners.
- Experience leveraging consumer insights and campaign analytics to optimize marketing performance.
- Excellent communication, project management, and stakeholder management skills.
- Experience marketing products sold through national retail partners.
- Background in brand strategy or integrated marketing.
- Experience supporting product launches for consumer products.
Responsibilities
- Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals.
- Lead retail marketing programs from strategy through execution, optimization, reporting, and post campaign analysis.
- Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best in class retail marketing experiences.
- Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness.
- Develop compelling retail marketing plans that drive brand awareness, customer engagement, and product consideration.
- Identify opportunities to improve the retail customer experience across both owned and partner retail channels.
- Present recommendations and performance insights to cross functional stakeholders and leadership.
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