Senior Franchise Marketing Manager
New
Full remote work from any of our currently approved US statesFull-TimeManager
Salary$98,503 - $115,345 a year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementCRM
Requirements
- 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
- Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
- Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
- Strong project management skills with the ability to manage multiple launches simultaneously.
- Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
- Excellent communication, executive presence, and relationship-building skills.
- Willingness to travel frequently to support new market launches.
Responsibilities
- Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
- Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
- Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
- Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
- Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
- Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
- Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
- Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
- Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.
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