Product Marketing Lead
New
This role can be based in Australia or the US/Canada.Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Market Research
Requirements
- 5+ years’ experience in Product Marketing within B2B SaaS (preferably mid-market or enterprise software).
- Proven experience working closely with Product teams, contributing to roadmaps, translating user stories and understanding feature usage and customer value.
- Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses.
- Strong track record of delivering successful product or feature launches end-to-end.
- Experience building product marketing foundations in a high-growth environment.
- Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy.
- Exceptional communication and storytelling skills, with the ability to simplify the complex.
- Ability to rapidly learn technical products and understand both feature-level detail and the broader market context.
- Comfortable operating independently in an IC role while collaborating cross-functionally across multiple time zones.
Responsibilities
- Own Traild’s product positioning, messaging and value propositions across global markets.
- Build personas, market insights and use-case narratives that inform GTM strategy.
- Lead market and competitor intelligence to identify trends, opportunities and differentiators.
- Lead customer advocacy including case studies, testimonials, reference customers, and a customer reference program.
- Manage end-to-end product and feature launches, including GTM planning, messaging and enablement.
- Partner with Product to understand the roadmap and ensure new features meet market needs.
- Create high-impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials).
- Support customer adoption, retention and expansion initiatives through targeted messaging and insights.
- Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication.
- Build deep product and market expertise, becoming the internal go-to for competitive positioning and product-market fit.
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