GTM Strategy Lead
New
United StatesFull-TimeLead
Salary$160,000- $220,000 with equity
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Job Details
- Required Skills
- Data AnalysisSalesforceHubSpot
Requirements
- Proven track record of excellence in a GTM or demand generation startup role.
- Relevant experience in an operationally rigorous startup environment.
- Deep understanding of B2B GTM process, lead generation mechanisms, tech stack, KPIs, and key metrics.
- Strong executive presence and ability to influence leadership.
- Experience working with cross-functional teams to achieve company objectives.
- Experience working with Salesforce, Hubspot, and other customer analytics software.
- Relentless focus on continuous, data-driven improvement.
Responsibilities
- Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability.
- Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation.
- Identify and create new demand generation channels including partnerships, referrals, influencer marketing, and more.
- Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations.
- Templatize and optimize enterprise sales processes for repeatability and scalability by creating playbooks, product marketing collateral, and meeting templates for EAEs and SDRs.
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