Lead Data Analyst, Marketing
New
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Launch PotatoDigital Media
Denver, CO (remote); Las Vegas, NV (remote); Phoenix, AZ (remote); Salt Lake City, UT (remote); Tucson, AZ (remote)Full-TimeLead
Salary$120,000 to $150,000 per year, paid semi-monthly
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Job Details
- Experience
- Minimum 7 years
- Required Skills
- SQLBusiness IntelligenceData AnalysisMicrosoft Power BITableauStakeholder managementData modeling
Requirements
- Minimum 7 years of experience in business intelligence or analytics.
- Direct experience in performance or affiliate marketing.
- Expertise in SQL and working with complex, unstructured data.
- Advanced proficiency in LookML development or equivalent Power BI / Tableau modeling.
- Strong ability to own reporting end-to-end, from pipeline to dashboard.
- Demonstrated business acumen and ability to partner with non-technical stakeholders.
- Track record of building dashboards that drive actual business decisions and adoption.
- Experience conducting retrospective analyses and identifying key performance levers.
- Proactive ownership of data infrastructure and problem-solving skills.
- Ability to communicate complex findings effectively to diverse audiences.
Responsibilities
- Audit existing reporting to identify discrepancies and standardize dashboards.
- Partner with Yield, Paid Media, and Account Management teams to uncover performance trends.
- Conduct retrospective analyses on experiments, creatives, offers, seasonality, and CAC performance.
- Develop and execute a roadmap for reporting standardization and efficient data consumption.
- Translate complex data into actionable business insights and recommendations.
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