Business Intelligence Lead, Performance Marketing
New
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Launch PotatoDigital Media
Los Angeles, CA (remote); Portland, OR (remote); San Diego, CA (remote); Seattle, WA (remote)Full-TimeLead
Salary$120,000 to $150,000 per year
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Job Details
- Experience
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
- Required Skills
- SQLBusiness IntelligenceMicrosoft Power BITableauData analytics
Requirements
- Minimum 7 years of experience in business intelligence or analytics.
- Direct experience in performance or affiliate marketing.
- Expert-level SQL skills with experience extracting insights from raw, unstructured data.
- Advanced LookML development experience or equivalent in Power BI or Tableau.
- Strong reporting ownership, including building, standardizing, and driving team data literacy.
- Ability to architect complex models with an understanding of downstream impacts.
- Curiosity and strong business acumen to act as an analytical partner rather than a technical executor.
- Proven track record of managing reporting end-to-end, from data pipeline to final dashboard.
Responsibilities
- Own reporting infrastructure across Credit Cards, Money/Banking, and Marketplace verticals.
- Partner with Yield, Paid Media, and Account Management teams to uncover trends and conduct retrospective analyses.
- Audit existing reporting to identify discrepancies and lead the standardization of dashboards.
- Develop trusted data sources to improve the efficiency of data consumption.
- Deliver retrospective analysis across experiments, creatives, offers, seasonality, and CAC performance.
- Act as a proactive analytical partner to the business teams to drive actionable insights.
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