Head of Growth Marketing
New
R
Remote Talent LATAME-commerce
This position is only open to candidates residing in Latin American (LATAM) countries, U.S. federal holidaysFull-TimeManager
SalaryAt least 4,000 USD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- English
- Experience
- 7+ years
- Required Skills
- ShopifySEO
Requirements
- 7+ years of hands-on e-commerce experience scaling physical DTC products in the U.S. market.
- Proficient written and verbal English skills for authoring marketing copy, writing SOPs, and presenting reports.
- Strong, hands-on experience running paid ad campaigns directly within Meta Ads Manager and Google Ads.
- Deep familiarity with building, managing, and optimizing e-commerce storefronts on Shopify.
- Proven experience building and managing lifecycle workflows and automated flows inside Klaviyo.
- Independent, results-driven owner's mindset to comfortably manage revenue targets and department budgets.
- Experience with gardening, lawn care, CPG, or seasonal outdoor products is a plus.
Responsibilities
- Take over all media buying, lifecycle marketing, and search strategy from legacy agencies, driving hands-on execution across channels in the initial phases.
- Audit and optimize the Shopify ecosystem to increase conversion rates, improve average order value, and eliminate cart abandonment.
- Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other key social platforms.
- Deploy and manage email and SMS marketing automation flows using Klaviyo and conversational AI tools.
- Design and execute SEO and AI Engine Optimization (AEO) strategies to capture organic search traffic.
- Build and maintain bi-weekly performance dashboards to track essential KPIs like CAC, ROAS, LTV, and margins.
- Draft standard operating procedures (SOPs) and build a hiring plan to recruit and manage future marketing specialists as the department grows.
View Full Description & ApplyYou'll be redirected to the employer's site
