Manager, Paid Social – Subscriptions & Consumables
New
I
iRESTOREBeauty and wellness
Remote-first roleFull-TimeManager
Salary$105,000 – $129,000 base salary
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Job Details
- Experience
- 5-7 years of DTC digital marketing experience
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 5-7 years of DTC digital marketing experience, including at least 4 years of hands-on experience across paid social and paid search.
- Proven experience building and scaling campaigns across Meta Ads, with working experience in TikTok, Google, and YouTube Ads.
- Experience managing meaningful media budgets and improving acquisition performance through structured testing and optimization.
- Strong understanding of attribution and revenue reporting, with the ability to connect media investment to customer acquisition, conversion, and revenue.
- Strong creative instincts and experience translating performance data into actionable briefs, concepts, and testing priorities.
- Highly analytical and comfortable using Google Analytics and Excel or Google Sheets to identify trends and make informed decisions.
- Proactive, resourceful, and organized, with the ability to create structure and momentum in a fast-moving environment.
- Strong communication and collaboration skills across Growth, Creative, Digital Product, and external agency partners.
- An AI-forward working style, with experience applying AI to analysis, copy, targeting, testing, or workflow automation.
Responsibilities
- Build and scale paid acquisition for our Subscriptions and Consumables product categories across Meta, TikTok, Google, YouTube, and emerging platforms.
- Own channel strategy, campaign setup, budget pacing, and day-to-day optimization against revenue, ROAS, CAC, traffic, CPC, and conversion goals.
- Develop a testing roadmap across audiences, bidding, campaign structure, creative, landing pages, and new in-platform opportunities.
- Partner with our Senior Performance Creative Manager, internal creative teams, and agency partners to turn performance insights into new concepts and creative iterations.
- Identify opportunities across the post-click journey and collaborate with Digital Product on landing-page and conversion testing.
- Build weekly and monthly forecasts, communicate performance clearly, and recommend budget or strategy shifts based on results.
- Establish reporting and automation that improves visibility, operating efficiency, and the speed of decision-making.
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