Analyst (Paid Social)
New
US, Pacific Time ZoneFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- SQLBusiness IntelligenceData AnalysisMicrosoft Excel
Requirements
- 3+ years of experience in digital advertising, paid social, or direct response marketing.
- Proven experience managing high-spend paid social campaigns, including budgets exceeding $1M per month.
- Strong expertise with Meta advertising platforms and campaign optimization strategies.
- Excellent quantitative reasoning skills with the ability to analyze performance data and identify trends.
- Advanced Excel skills and strong analytical capabilities.
- Strong attention to detail, organization, and ability to manage multiple priorities.
- Excellent communication skills with the ability to explain technical concepts to both analytical and non-technical audiences.
- Ability to work effectively in a remote environment aligned with Pacific Time Zone hours.
- Familiarity with advertising APIs, SQL, business intelligence tools, or analytics platforms is a plus.
- Experience with additional advertising platforms such as TikTok, Snapchat, Google, or Pinterest is preferred.
- Background collaborating with creative teams or developing social media content is an advantage.
Responsibilities
- Develop, launch, and optimize paid social campaigns across platforms such as Meta, including Facebook and Instagram.
- Create and execute media buying strategies designed to maximize revenue, performance, and return on ad spend.
- Monitor campaign performance, analyze key metrics, and identify opportunities for optimization and growth.
- Manage campaign budgets effectively, ensuring advertising spend is allocated strategically to achieve business objectives.
- Optimize bids, audiences, creative performance, and campaign structures to improve results.
- Translate complex performance data into clear insights and recommendations for internal teams and stakeholders.
- Collaborate with creative, strategy, and production teams to develop data-informed solutions that improve campaign effectiveness.
- Manage multiple high-value campaigns while consistently meeting performance targets and revenue goals.
- Stay up to date with paid social trends, platform updates, and emerging advertising opportunities.
- Support reporting processes by creating clear performance summaries and actionable recommendations.
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