- Own day-to-day influencer strategy and campaign execution for our Body and Skin product categories.
- Identify, evaluate, and recruit creators who align with our brand, target audiences, and growth objectives.
- Manage the full creator partnership lifecycle, including outreach, product seeding, negotiations, contracts, briefs, approvals, posting schedules, and payment coordination.
- Develop campaign briefs that translate product positioning and business goals into compelling, platform-native content.
- Partner with Performance Creative and Paid Media to identify high-performing creator content for paid amplification, testing, and iteration.
- Monitor campaign performance across content output, engagement, traffic, customer acquisition, revenue, and other key growth metrics.
- Use performance insights to improve creator selection, campaign concepts, investment decisions, and future testing.
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