Senior Manager, Paid Search - Casino
New
F
Fanatics Betting & GamingOnline Gaming
Remote USFull-TimeManager
Salary140,000 - 165,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Google AnalyticsData analyticsBudget managementA/B testing
Requirements
- 6+ years of experience in paid search, performance marketing, growth marketing, or a related digital media role.
- Hands-on experience with Google Ads, Microsoft Advertising, Search Ads 360, Apple Search Ads, and Google Analytics.
- Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, and LTV goals.
- Experience building campaigns, analyzing query-level performance, and developing testing roadmaps.
- Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
- Experience working with agencies, platform partners, creative teams, and compliance stakeholders.
- Strong presentation skills across internal and external stakeholders.
- Detail oriented, deadline focused, and adaptable.
- Willingness to travel occasionally to New York City and Denver offices.
Responsibilities
- Own day-to-day strategy, execution, pacing, and optimization of paid search campaigns for Fanatics Casino.
- Build and refine campaign structures across brand, non-brand, competitor, state, casino category, game, promotion, and app acquisition search demand.
- Manage budgets, bid strategies, keyword coverage, ad copy, landing pages, and performance targets to support business goals.
- Optimize campaigns against OC-specific economics including CAC, CPA, first deposit quality, net gaming revenue, and lifetime value.
- Translate performance data into actionable insights, budget recommendations, and executive-ready readouts.
- Partner with internal teams to align search activity with game launches, offer calendars, and customer lifecycle initiatives.
- Manage agency workflows and platform partner relationships to ensure accountability for performance outcomes.
- Lead testing across match types, bidding automation, creative messaging, and landing pages.
- Maintain rigorous QA across ad copy, tracking, state eligibility, and compliance approvals.
- Mentor and provide direction to the Search Associate Buyer.
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