Senior Paid Media Manager
New
Based in the United StatesContractSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEMrush
Requirements
- 3+ years of experience in digital growth, paid media, PPC, or performance marketing roles.
- Proven experience managing paid campaigns for consumer-focused brands, ideally within hospitality or similar industries.
- Strong understanding of paid search, paid social, digital strategy, and customer acquisition channels.
- Demonstrated expertise with Google Ads, Meta Ads, Google Analytics, Google Tag Manager, Search Console, and keyword research tools.
- Experience targeting and converting US-based audiences through paid digital campaigns.
- Proven ability to improve ROI, increase website traffic, and drive measurable revenue growth.
- Strong analytical mindset with the ability to interpret data and make strategic decisions.
- Experience managing client relationships, presenting insights, and communicating recommendations clearly.
- Ability to work independently, prioritize multiple projects, and manage campaigns in a remote environment.
- Experience leading teams or collaborating with senior stakeholders is preferred.
- Strong problem-solving skills, attention to detail, and a proactive approach to identifying opportunities.
Responsibilities
- Create and manage data-driven paid media strategies across platforms including Google Ads and Meta Ads.
- Conduct detailed campaign audits to identify performance gaps, optimization opportunities, and areas for improvement.
- Build and optimize campaign structures, targeting strategies, conversion tracking, and audience segmentation.
- Research and define keyword strategies using tools such as SEMrush, SpyFu, and Google Keyword Planner.
- Implement, troubleshoot, and maintain accurate tracking systems across advertising and analytics platforms.
- Analyze customer behavior, audience insights, and campaign data to provide strategic recommendations.
- Manage advertising budgets, adjust bids, and optimize campaigns to maximize ROI and traffic quality.
- Write, test, and refine engaging ad copy designed to improve conversion performance.
- Monitor campaign KPIs, identify issues, and implement corrective actions to maintain strong results.
- Create performance reports and present insights clearly during client meetings and strategy sessions.
- Build trusted client relationships by leading discussions, sharing recommendations, and managing expectations.
- Conduct testing across landing pages, website experiences, and campaign elements to continuously improve results.
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