Senior Manager, Paid Search B2B
New
Based in the United StatesFull-TimeManager
Salary84,000 - 100,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Microsoft ExcelBudget management
Requirements
- 4+ years of experience managing paid search campaigns within an agency setting.
- Proven experience managing enterprise or mid-market B2B paid search programs.
- Strong expertise in Google Ads, Microsoft Ads, Search Ads 360 (SA360), campaign structures, bidding strategies, automation, and conversion optimization.
- Experience managing significant paid media investments and multi-campaign account structures.
- Strong analytical skills with experience using GA4 and reporting tools to generate insights and recommendations.
- Ability to develop testing strategies and use performance data to drive business decisions.
- Excellent written, verbal, and presentation skills with confidence communicating directly with clients.
- Strong organizational skills and the ability to manage multiple priorities across several accounts.
- Ability to collaborate effectively in a fast-paced, cross-functional environment.
- Proficiency with Google Suite and Microsoft Excel, including pivot tables, VLOOKUP/XLOOKUP, and data visualization.
Responsibilities
- Leading paid search strategy and performance optimization across complex B2B client accounts.
- Developing campaign architectures, testing roadmaps, forecasting plans, and optimization strategies aligned with client objectives.
- Managing large-scale search campaigns across platforms such as Google Ads, Microsoft Ads, Search Ads 360 (SA360), and related technologies.
- Overseeing budget management, bidding strategies, audience targeting, conversion optimization, and campaign health.
- Translating performance data into actionable recommendations and strategic insights for client stakeholders.
- Building strong relationships through client meetings, business reviews, presentations, and ongoing strategic communication.
- Collaborating with Client Strategy, Analytics, Creative, SEO, and other marketing teams to deliver integrated campaigns.
- Identifying opportunities for automation, operational improvements, audience expansion, and emerging search innovations.
- Staying current with AI-driven search developments, platform updates, and evolving paid media best practices.
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