Influencer Marketing Manager
New
I
iRESTOREBeauty and wellness
Remote-first roleFull-TimeManager
Salary$105,000 – $129,000
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Job Details
- Experience
- 4+ years
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- 4+ years of dedicated influencer, affiliate, or creator marketing experience, ideally within a DTC, e-commerce, beauty, wellness, or lifestyle brand.
- Bachelor’s degree in marketing, business, communications, or a related field.
- Proven track record of executing performance-focused influencer strategies and managing campaigns end-to-end.
- Direct experience communicating with influencers, talent managers, and agencies across Instagram, TikTok, and YouTube.
- Strong knowledge of performance-based influencer marketing, creator economics, and content usage rights.
- Strong negotiation skills and the ability to build long-term relationships.
- Strong analytical skills and proficiency in Excel or Google Sheets for managing budgets and performance analysis.
- Excellent written communication skills for outreach and campaign briefs.
- Highly organized with the ability to manage multiple deliverables and deadlines.
- Resourceful and scrappy with a proven ability to work effectively in a remote environment.
- Practical experience using AI to support research, planning, or reporting.
Responsibilities
- Own day-to-day influencer strategy and campaign execution for our Body and Skin product categories.
- Identify, evaluate, and recruit creators who align with our brand, target audiences, and growth objectives.
- Manage the full creator partnership lifecycle, including outreach, product seeding, negotiations, contracts, briefs, approvals, posting schedules, and payment coordination.
- Develop campaign briefs that translate product positioning and business goals into compelling, platform-native content.
- Partner with Performance Creative and Paid Media to identify high-performing creator content for paid amplification, testing, and iteration.
- Monitor campaign performance across content output, engagement, traffic, customer acquisition, revenue, and other key growth metrics.
- Use performance insights to improve creator selection, campaign concepts, investment decisions, and future testing.
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