Web & Marketing Analytics Manager
New
I
Interactive StrategiesDigital Agency
We are open to this being a remote position.Full-TimeManager
Salary$75,000 - $90,000 (commensurate with experience)
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Job Details
- Experience
- 3+ years of experience in digital marketing or analytics
- Required Skills
- Microsoft ExcelSEOA/B testingHubSpotGoogle Sheets
Requirements
- Bachelor's degree in marketing, business, statistics, or a related field
- 3+ years of experience in digital marketing or analytics, with a proven track record of success
- Strong analytical skills and experience working in GA4
- Proficiency in tools that support data analysis and visualization such as MS Excel, Google Sheets, Google Data Studio and/or other data visualization tools
- Hands-on experience implementing GA4 event tags and other third-party tagging in Google Tag Manager
- Understanding of SEO and AEO/GEO fundamentals including crawling and indexing, keyword research and analysis, and on-page optimization
- Experience with A/B testing and other data-driven experiments to optimize website and marketing performance
- Familiarity with marketing automation platforms such as HubSpot, EveryAction, Marketo, or similar and using data to inform digital marketing campaigns
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
- Excellent communication skills, with the ability to clearly and effectively communicate insights and recommendations to clients and internal stakeholders
Responsibilities
- Analyze website analytics data in Google Analytics (GA4) to identify key insights and opportunities for improvement across clients' digital properties and websites
- Support website development strategies by analyzing clients’ web performance data and recommending new digital KPI measurement opportunities
- Provide Google Analytics (GA4) support to clients, including setup and implementation, troubleshooting, and reporting
- Develop and maintain reporting dashboards in Google Data Studio to provide clients with regular insights into website and marketing campaign performance
- Implement reporting solutions that combine data across sources such as a client’s website, e-commerce and relationship management systems
- Implement and troubleshoot Google Analytics (GA4) and other tracking pixels using Google Tag Manager
- Run A/B testing and other data-driven experiments to optimize website and marketing performance
- Contribute analytics and SEO expertise to new business proposals and pitches, scoping measurement approaches for prospective clients
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