- Develop integrated digital marketing strategies for association and B2B clients across membership, events, products, lead generation, and audience engagement.
- Lead multi-channel campaigns from planning through execution, measurement, and optimization.
- Develop membership strategies for acquisition, engagement, renewals, and the member journey.
- Create campaigns to drive registrations for conferences, webinars, and other events, and sales of association products and services.
- Collaborate with the digital advertising team on paid search, paid social, programmatic, and other advertising campaigns.
- Work with creative, content, and web teams on campaign concepts, messaging, landing pages, and digital experiences.
- Build client relationships through communication, recommendations, project management, and understanding business objectives.
- Analyze campaign performance and audience behavior, and recommend improvements to effectiveness and return on investment.
- Conduct digital marketing audits, identify opportunities, establish benchmarks, and develop actionable strategies.
- Identify testing and optimization opportunities across messaging, targeting, creative, conversion funnels, and user experiences.
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