- Analyze website crawlability, indexation, site health, and technical SEO performance.
- Investigate performance trends using industry-standard SEO and analytics platforms.
- Build and maintain performance dashboards and validate data accuracy.
- Manage reporting needs for select client accounts and support quarterly performance reporting.
- Validate tracking consistency across analytics, paid media, and CRM platforms.
- Conduct keyword research and perform competitive keyword gap analyses.
- Perform content audits to identify gaps, duplication, and structural improvements.
- Collaborate with content, UX, strategy, and development teams to implement optimizations.
- Contribute to AI search and LLM visibility initiatives.