- Lead brand discovery through stakeholder interviews, workshops, and brand research.
- Design and conduct user and market research—qualitative and quantitative—to uncover audience motivations, perceptions, and unmet needs.
- Synthesize research into actionable strategy deliverables—audience personas, brand narratives, positioning frameworks, value propositions, and messaging strategy.
- Define brand platforms (mission, vision, values, personality, messaging hierarchy) and partner with a creative director to translate definitions into visual/verbal expression.
- Extend brand strategy into digital strategy, providing direction on web experience and marketing initiatives.
- Serve as the strategic throughline across engagements, ensuring solutions remain grounded in research.
- Build collaborative client relationships by facilitating workshops, presenting findings, and guiding decision-making.
- Contribute to business development by shaping strategy-related proposals and approaches.
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