Paid Ads Specialist
New
M
MarcoE-Commerce / DTC
Remote (LatAm); Secondary Locations: Chile, Brazil, Costa Rica, Colombia, Mexico, Argentina, U.S. / North AmericaFull-TimeMiddle
Salary2,000 - 3,000 USD per month
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Job Details
- Languages
- English
- Experience
- 4+ years
- Required Skills
- ShopifyGoogle AnalyticsA/B testing
Requirements
- 4+ years of experience managing Meta and TikTok Shop ads for e-commerce or DTC brands.
- Proven track record of managing budgets, achieving profitable ROAS, and scaling ad spend.
- Hands-on experience with Shopify and landing page builders such as Replo, Shogun, or GemPages.
- Strong fundamentals in Conversion Rate Optimization (CRO) and A/B testing.
- Deep familiarity with Meta Ads Manager and TikTok Ads Manager.
- Analytical mindset with experience in tracking and attribution (Meta Pixel, CAPI, GA4).
- Fluent in English with excellent verbal and written communication skills.
- Ability to thrive in early-stage, founder-led, and self-directed environments.
- Experience with consumables, CPG, or lifestyle brands is preferred.
- Familiarity with tools like Triple Whale, Northbeam, Klaviyo, and AI creative tools is a plus.
Responsibilities
- Manage, optimize, and scale Meta ad campaigns including budgets, bids, and audiences.
- Lead strategy, setup, and execution for TikTok Shop, including testing content and creator partnerships.
- Run a structured creative testing program to iterate on angles, hooks, and formats.
- Build and A/B test dedicated landing pages to improve conversion.
- Optimize the Shopify store for conversion including PDPs, bundles, and checkout flow.
- Own tracking and attribution setup using Meta Pixel, CAPI, and GA4.
- Report weekly on ROAS, CPA, AOV, and testing results with actionable recommendations.
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