- Manage, optimize, and scale Meta ad campaigns including budgets, bids, and audiences.
- Lead strategy, setup, and execution for TikTok Shop, including testing content and creator partnerships.
- Run a structured creative testing program to iterate on angles, hooks, and formats.
- Build and A/B test dedicated landing pages to improve conversion.
- Optimize the Shopify store for conversion including PDPs, bundles, and checkout flow.
- Own tracking and attribution setup using Meta Pixel, CAPI, and GA4.
- Report weekly on ROAS, CPA, AOV, and testing results with actionable recommendations.
ShopifyGoogle AnalyticsA/B testing