Creative Strategist, Performance Marketing
New
H
HyprworkDTC Health Wellness
Buenos Aires, Argentina. bogota, Colombia. Brazil. Poland. Romania. LithuaniaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisA/B testing
Requirements
- 4+ years of experience in creative strategy, performance marketing, or direct-response advertising.
- Experience in DTC, ecommerce, or high-volume paid media environments.
- Proven track record of crafting high-converting video ads, UGC, and advertorials.
- Deep understanding of sales psychology, persuasive copywriting, and buyer persona frameworks.
- Ability to interpret creative KPIs such as ROAS, CTR, CPA, Hook Rate, and Thumbstop Rate.
- Experience designing and managing A/B testing frameworks for creative variables.
- Strong briefing skills and the ability to provide actionable feedback to creative teams.
- Experience with performance dashboards and creative reporting tools.
- Familiarity with Native advertising platforms (Taboola, Outbrain, MGID, Revcontent) is a strong advantage.
- Familiarity with direct-response copywriting frameworks like AIDA and PAS.
Responsibilities
- Develop creative strategies and angles for product funnels across Meta, TikTok, YouTube, and Native platforms.
- Design and execute structured A/B testing plans for creative variables including hooks, angles, and formats.
- Analyze performance data (ROAS, CTR, CPA, etc.) to diagnose creative fatigue and guide iteration.
- Write actionable creative briefs for copywriters, video editors, and UGC creators.
- Maintain an angle library of winning themes and messaging frameworks for the creative team.
- Translate platform trends and consumer behavior shifts into new, scalable creative opportunities.
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