- Act as the strategic owner of post-click messaging and conversion copy across the entire acquisition system.
- Perform deep customer and market research including analyzing call transcripts, support tickets, and competitor funnels.
- Develop clear hypotheses for funnel projects, defining metrics, constraints, and success criteria before writing.
- Write and optimize end-to-end funnels including advertorials, quizzes, sales pages, checkout flows, and upsells.
- Think critically about the offer structure, including pricing, bundles, and upsell sequencing to improve commercial outcomes.
- Monitor live performance against control metrics and document learnings in a searchable internal system.
- Build and leverage AI-assisted processes for research synthesis, objection identification, and quality control.
Data AnalysisA/B testingPrompt Engineering