Senior Lifecycle Marketing Manager
New
F
FleetioSaaS, Transportation Tech
Remote - USAFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Salesforce
Requirements
- 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles.
- Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages.
- Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions.
- Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing.
- Hands-on experience with Marketo and Salesforce required.
- Experience with Gainsight strongly preferred.
- Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys.
- Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions.
- Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts.
- Excellent cross-functional collaboration skills.
Responsibilities
- Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention.
- Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions.
- Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent.
- Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance.
- Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems.
- Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators.
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