Senior Demand Generation Manager - Account Based Marketing
New
United StatesFull-TimeSenior
SalaryUSD 116000 - 142000 / year
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Job Details
- Experience
- 8+ years
- Required Skills
- SalesforceSaaSHubSpot
Requirements
- 8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies
- Proven success driving pipeline and revenue through ABM programs
- Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment
- Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives
- Strong understanding of enterprise and complex buying cycles, including multi-stakeholder deal dynamics
- Experience with field marketing or regional campaign execution preferred
- Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)
- Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
- Ability to operate both strategically and tactically
- Excellent communication and collaboration skills across cross-functional teams
- Bachelor’s degree in Marketing, Business, or a related field
Responsibilities
- Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors
- Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals
- Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration
- Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events
- Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement
- Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups
- Collaborate with event marketing to support regional programs, executive events, and in-market activation
- Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness
- Continuously test, learn, and iterate on ABM plays to improve performance and scalability
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