Senior Manager, Account-Based Experience (ABX)
New
S
SanityContent Operations
Remote in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs
- Required Skills
- Project ManagementData AnalysisSalesforce
Requirements
- 6+ years in B2B marketing.
- 3+ years building and executing ABM or ABX programs targeting enterprise accounts.
- Experience in a developer tools, SaaS, or technical platform company.
- Demonstrated success generating pipeline and influencing revenue through account-based programs.
- Experience supporting complex buying groups and long sales cycles.
- Strong understanding of account-based marketing platforms (e.g., Demandbase).
- Proficiency with Salesforce and intent data providers.
- Experience building audience segmentation frameworks and personalized content strategies.
- Highly organized with strong project management skills for managing multiple stakeholders.
- Comfortable analyzing performance data to inform strategy.
Responsibilities
- Partner with marketing and sales leadership to execute and scale enterprise ABX programs.
- Run weekly account pod meetings with AEs and SDRs to align on priority accounts and engagement insights.
- Build, launch, and optimize 1:few and 1:many ABX programs across digital, events, email, and paid channels.
- Develop account segmentation, vertical-specific campaigns, and personalized content experiences.
- Measure ABX effectiveness across account engagement, pipeline influence, and revenue impact.
- Use data-driven insights to refine targeting and program performance.
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