Head of Content
New
X
Xapo BankFintech, Crypto
Work from anywhereFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years in content strategy/production, including 3+ years leading a content function
- Required Skills
- SEOTeam managementData analytics
Requirements
- 7+ years in content strategy/production.
- 3+ years leading a content function (Head of/Director level) in fintech, crypto, or comparable regulated/high-growth digital business.
- Demonstrable track record of owning and moving content-driven acquisition and SEO metrics.
- Hands-on experience producing content across web, social, email, and video at scale.
- Working command of technical and content SEO.
- Experience managing and developing a content team against defined output and quality standards.
- Working understanding of crypto and digital banking subject matter.
- Dedicated workspace.
- Reliable high-speed internet connection.
- Access to devices meeting minimal technical specifications.
- Alignment with Xapo Values-Driven Leadership principles.
Responsibilities
- Take direct accountability for content's contribution to new member acquisition metrics and report against targets monthly.
- Own keyword ranking position, organic search traffic growth, and domain authority targets.
- Set and maintain a defined content production cadence through a managed calendar with consistent editorial QA.
- Line-manage and performance-manage content creators and editors with clear individual output and quality targets.
- Own engagement metrics for email, social, and video channels.
- Produce regular reporting on traffic, conversion, and ranking metrics for stakeholders.
- Partner with Growth, Product, and Compliance teams to support acquisition goals within regulatory guardrails.
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