- Work as part of a multi-disciplinary team to ideate, create, and deliver integrated design assets across digital and social.
- Design, layout, animate and refine digital marketing assets (static, animated, and video formats), e-commerce content, and social-first visuals.
- Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform.
- Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models.
- Optimize and adapt assets for multi-channel rollouts, ensuring best practices for web, mobile, and social distribution.
- Implement brand guidelines, ensuring visual quality and cohesion.
- Respond to feedback using GenAI capabilities to iterate and improve designs.
- Present work to internal teams, explaining how GenAI contributed to execution.
- Oversee the quality and consistency of creative output.
- Research and experiment with new GenAI tools.
FigmaGraphic DesignDigital Marketing+1 more