Head of Content
New
PolandFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- SEOTeam managementData analytics
Requirements
- 7+ years of experience in content strategy, editorial leadership, or content production roles.
- At least 3 years leading a content function at Head or Director level.
- Proven experience in fintech, crypto, digital banking, or other highly regulated and fast-growing industries.
- Demonstrated success in improving acquisition metrics such as organic traffic growth, conversion rates, search rankings, and content-driven customer acquisition.
- Strong expertise in technical and content SEO, including strategy development and execution against measurable targets.
- Hands-on experience producing and managing content across multiple channels, including websites, social media, email marketing, and video platforms.
- Excellent analytical capabilities with the ability to use data and performance metrics to guide strategic decisions.
- Proven people leadership skills, including coaching, team development, performance management, and cross-functional collaboration.
- Strong understanding of cryptocurrency, digital banking, and financial technology topics.
- Excellent written and verbal communication skills.
- Reliable internet connection, dedicated workspace, and suitable technical setup for remote work.
Responsibilities
- Define and execute a content strategy focused on measurable business outcomes, including organic traffic growth, content-attributed sign-ups, and engagement metrics.
- Take full ownership of SEO initiatives, including keyword rankings, search visibility, organic traffic targets, and domain authority growth.
- Develop and manage a scalable content production framework, ensuring a consistent publishing cadence across web, social media, email, and video channels.
- Establish and maintain editorial standards, ensuring content quality, accuracy, compliance, and brand consistency across all touchpoints.
- Lead, mentor, and develop content creators and editors while setting clear performance objectives and quality benchmarks.
- Monitor and optimize channel-specific engagement metrics, including email performance, social interactions, and video consumption.
- Build comprehensive reporting frameworks to communicate content performance, conversion impact, and strategic recommendations to stakeholders.
- Collaborate closely with growth, product, and compliance teams to align content initiatives with acquisition objectives and regulatory requirements.
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