Demand Generation Manager
Fully remote work opportunity within the United States.Full-TimeManager
Salary115,000 - 125,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceData analyticsHubSpot
Requirements
- 5+ years of experience in B2B demand generation, growth marketing, or similar marketing roles.
- Proven track record of creating demand generation programs that generate measurable pipeline.
- Hands-on experience with enterprise marketing automation platforms such as Pardot, HubSpot, Marketo, Eloqua, or equivalent.
- Strong proficiency with Salesforce CRM for campaign tracking, lead management, reporting, and pipeline analysis.
- Experience building and optimizing ABM programs targeting enterprise customers.
- Strong analytical skills with the ability to interpret funnel performance data and communicate insights to leadership.
- Experience managing campaign reporting, attribution models, conversion metrics, and ROI analysis.
- Excellent project management and cross-functional collaboration skills.
- Ability to balance strategic thinking with hands-on campaign execution.
Responsibilities
- Develop, execute, and optimize multi-channel demand generation programs across email, paid media, webinars, events, content syndication, and account-based marketing initiatives.
- Manage the full marketing funnel from awareness generation through MQL-to-SQL conversion, ensuring lead quality, volume, and velocity.
- Build and execute ABM strategies targeting enterprise accounts across priority industries and geographic markets.
- Partner with sales leadership to define ideal customer profiles, account segmentation, and pipeline coverage strategies.
- Own marketing automation activities, including campaign execution, lead scoring, segmentation, nurture workflows, and lifecycle programs.
- Maintain data quality, lead routing processes, and campaign tracking across marketing automation and CRM platforms.
- Develop attribution models, tracking frameworks, and reporting processes to measure campaign effectiveness.
- Create dashboards and performance reports covering pipeline contribution, lead conversion, acquisition costs, and marketing ROI.
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