HubSpot Marketing Automation Specialist
New
P
Prime System SolutionsMarketing Operations
Philippines, Eastern Timezone (Night Shift in PH)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Microsoft ExcelCRMHubSpotGoogle Sheets
Requirements
- 3–5 years of experience in Marketing Operations, Revenue Operations, Demand Generation, or a similar B2B marketing role.
- Hands-on experience with HubSpot administration, CRM management, marketing automation, and CRM integrations.
- Experience working in a B2B sales environment, collaborating closely with Marketing, Sales, and Revenue Operations teams.
- Strong understanding of lead management, lead lifecycle, attribution, campaign reporting, funnel analytics, and Account-Based Marketing (ABM).
- Advanced proficiency in HubSpot including Marketing Hub, CRM, workflows, lists/segmentation, reporting dashboards, lead scoring, and campaign reporting.
- Experience building dashboards, reports, and marketing performance analytics.
- Strong Microsoft Excel or Google Sheets reporting skills.
- Experience with ZoomInfo or similar intent data platforms is highly preferred.
- Strong analytical, problem-solving, organizational, and project management skills.
- Excellent written and verbal communication skills.
Responsibilities
- Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.
- Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.
- Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.
- Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation.
- Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.
- Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment.
- Utilize ZoomInfo and data sources to identify target accounts based on ICP and intent data.
- Develop and maintain dashboards and reports measuring marketing performance across the entire funnel.
- Deliver weekly, monthly, and executive-level reports with actionable recommendations.
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