- Create content aligned with current trends and industry best practices, and manage content calendars to publish consistently and on time.
- Collaborate with the leadership team to align content with brand messages and marketing goals.
- Set up and manage website domains, business emails, text messaging, and Google profiles.
- Maintain marketing automations and workflows.
- Edit videos with cuts, transitions, audio overlays, and cinematic inserts.
- Create short-form reels for Instagram and TikTok, assist with long-form podcast and YouTube video editing, and create thumbnails.
- Engage with social media audiences by sending connection requests and responding to comments, messages, and mentions.
- Maintain and organize the contact database and segment email lists.
- Manage CRM workflows, track leads, automate follow-ups, and monitor KPIs across campaigns, workflows, and funnels.
- Report on content, email, campaign, paid media, and pipeline performance.
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