Sr. Director, Marketing Analytics & Data Science
New
N
NutrafolHair Wellness
RemoteFull-TimeDirector
Salary$200,000 — $220,000 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years
- Required Skills
- PythonSQLMachine LearningData science
Requirements
- 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions.
- Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics.
- Hands-on background building or leading MMM and MTA models.
- Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement.
- Applied AI experience in marketing analytics, including LLM-based workflows or modeled conversions.
- Proficiency in SQL and Python (or R).
- Familiarity with GA4, CM360, and BI tools.
- Experience mentoring analytics talent.
- eCommerce background.
- Ability to influence cross-functional teams and Leaders across the organization.
Responsibilities
- Provide senior support across the full measurement portfolio, including MMM, MTA, incrementality testing, website analytics, and growth journey analytics.
- Lead the technical implementation of MTA 2.0.
- Pressure-test assumptions and guide reconciliation across measurement approaches to ensure stakeholder trust.
- Apply ML, statistical modeling, and AI workflows to improve measurement quality, speed, and scalability.
- Mentor team members on measurement craft, modeling depth, and data science methods.
- Translate technical measurement outputs into clear language for marketing, finance, and executive audiences.
View Full Description & ApplyYou'll be redirected to the employer's site
