Sr. Director, Marketing Analytics & Data Science
New
Fully remote work experienceFull-TimeDirector
Salary$200,000 — $220,000 USD
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Job Details
- Experience
- 10+ years
- Required Skills
- PythonSQLMachine LearningData science
Requirements
- 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions.
- Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics.
- Hands-on background building or leading MMM and MTA models.
- Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement.
- Applied AI experience in marketing analytics: LLM-based workflows, modeled conversions, or measurement automation.
- Proficiency in SQL and Python (or R).
- Familiarity with GA4, CM360, and BI tools.
- Experience mentoring analytics talent.
- eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred.
- Strong communication and influence skills for cross-functional leadership.
Responsibilities
- Provide senior support across the full measurement portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics.
- Lead the technical implementation of MTA 2.0 while partnering with the strategy and roadmap team.
- Pressure-test assumptions and guide methodological reconciliation across measurement approaches.
- Apply ML, statistical modeling, and AI (including LLM-based workflows) to improve measurement quality, speed, and scalability.
- Develop team members on measurement craft, modeling depth, and data science methods.
- Translate technical measurement outputs into clear language for marketing, finance, and executive audiences.
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