Senior Data Analyst, Marketing Analytics
New
Source API remote eligibility restrictions: United StatesFull-TimeSenior
Salary$110 – $125
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Job Details
- Experience
- 5–7 years
- Required Skills
- SQLBusiness IntelligenceSnowflakeTableauData visualization
Requirements
- Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Information Systems, Marketing Analytics, Business Analytics, or a related quantitative field.
- 5–7 years of experience in data analytics, business intelligence, marketing analytics, or related analytical roles.
- Advanced SQL skills with the ability to independently analyze large and complex datasets.
- Experience building dashboards and visualizations using Tableau or similar BI tools.
- Experience working with cloud data platforms such as Snowflake.
- Strong understanding of marketing analytics, campaign measurement, attribution, and performance reporting.
- Experience with audience segmentation, customer lifecycle analytics, retention analysis, cohort analysis and lifetime value modeling.
- Experience communicating analytical findings to business stakeholders and senior leaders.
- Strong problem-solving skills with the ability to translate business questions into analytical solutions.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities and stakeholders in a fast-paced environment.
Responsibilities
- Serve as the primary analytics partner for Marketing, supporting both Conference and Membership business lines.
- Develop and maintain reporting frameworks for marketing campaign performance across channels.
- Analyze marketing effectiveness and provide actionable recommendations to improve acquisition, engagement, and retention outcomes.
- Develop and maintain marketing attribution frameworks across Conference and Membership initiatives.
- Design and maintain executive dashboards that provide visibility into marketing performance and business outcomes.
- Write complex SQL queries to analyze large datasets and answer business questions.
- Support marketing testing and experimentation initiatives through measurement design and analysis.
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