Director, Product Marketing & Go-to-Market (VPP)
New
Based in the United StatesFull-TimeDirector
SalaryCompetitive salary with annual performance bonus opportunities.
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Job Details
- Experience
- 8+ years
- Required Skills
- SQLBusiness IntelligenceData analytics
Requirements
- 8+ years of experience in Product Marketing, Go-to-Market Strategy, Product Strategy, Growth, Commercial Strategy, or related leadership roles.
- Proven success launching and scaling innovative consumer products or technology-enabled services.
- Strong expertise in product positioning, customer segmentation, pricing strategy, lifecycle marketing, commercialization, and market analysis.
- Experience leveraging customer research, business analytics, experimentation, and data-driven insights to influence strategic decisions.
- Strong commercial acumen with the ability to evaluate customer acquisition costs, customer lifetime value, pricing models, channel performance, and return on investment.
- Proficiency with analytical tools such as spreadsheets, SQL, business intelligence platforms, and AI-powered research or decision-support tools.
- Outstanding communication, executive presentation, storytelling, and stakeholder management skills with the ability to influence across cross-functional teams.
- Comfortable working in fast-paced, evolving environments with a hands-on, entrepreneurial mindset.
Responsibilities
- Lead the overall product marketing strategy, including positioning, messaging, customer segmentation, value proposition development, and competitive differentiation for a Virtual Power Plant offering.
- Develop and execute end-to-end go-to-market strategies covering launch planning, customer targeting, channel strategy, pricing recommendations, experimentation, and commercialization.
- Partner with Product, Finance, and cross-functional stakeholders to evaluate business opportunities, pricing models, customer value propositions, and product-market fit.
- Translate complex technical capabilities into compelling customer experiences, marketing content, sales enablement materials, lifecycle communications, and launch assets.
- Drive customer research initiatives using qualitative and quantitative methods to influence product development, pricing, and market strategy.
- Establish performance metrics across acquisition, activation, retention, customer lifetime value, participation, satisfaction, and commercial ROI while continuously optimizing results through experimentation and analytics.
- Serve as the voice of the customer across the organization, presenting strategic insights and recommendations to executive leadership while collaborating with cross-functional teams to shape future product direction.
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