Senior Demand Gen Lead, Marketing Pipeline Enablement
New
E
EDBEnterprise Software
Remote - United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–6 years
- Required Skills
- Salesforce
Requirements
- 4–6 years of experience in B2B demand generation, account-based / sales enablement marketing, field marketing, or campaign marketing.
- Experience executing integrated marketing campaigns aligned to enterprise sales teams or strategic accounts.
- Familiarity with sales enablement programs, late-stage account engagement, renewal/expansion plays, and pipeline acceleration initiatives.
- Strong project management and campaign coordination skills.
- Experience working cross-functionally with Sales, SDRs, and Marketing teams.
- Comfortable managing multiple campaigns and priorities in a fast-paced environment.
- Strong communication and organizational skills with attention to detail.
- Curiosity about and comfort with AI-enabled marketing tools, with an interest in using agentic AI.
Responsibilities
- Champion the use of AI-enabled tools and agentic workflows to identify accounts showing buying intent, prioritize outreach, and personalize messaging at scale.
- Pilot AI agents to support account and contact research, campaign personalization, and follow-up sequencing.
- Execute sales enablement and late-stage engagement campaigns for accounts with active open opportunities or upcoming renewals.
- Design and execute marketing plays that group priority accounts by vertical and industry.
- Coordinate campaign execution within marketing operations tools such as Marketo and Salesforce.
- Collaborate with Sales, SDRs, Product Marketing, and Field Marketing to support strategic account engagement and pipeline creation.
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