Senior Digital Marketing Manager
New
Based in United StatesFull-TimeSenior
Salary$120,000 - $160,000 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceSEODigital MarketingHubSpot
Requirements
- 5+ years of experience in digital marketing, ideally within a B2B SaaS or technology-focused environment.
- Strong hands-on experience managing paid search, SEO, and digital acquisition channels, including working with external agencies and vendors.
- Demonstrated expertise in AI search optimization, including AI visibility strategies, LLM citation tracking, answer-engine optimization, or related emerging technologies.
- Ability to independently build marketing reports, dashboards, and attribution frameworks using tools such as HubSpot and Salesforce.
- Experience using AI tools such as ChatGPT, Claude, or similar platforms to create workflows, automate processes, support analysis, and improve marketing operations.
- Strong analytical mindset with the ability to interpret performance data and turn insights into actionable strategies.
- Experience presenting executive-level reporting and communicating marketing performance in a clear business context.
- Proven ability to manage agencies, contractors, and content contributors while maintaining quality standards.
- Strong editorial judgment and understanding of content strategy and optimization principles.
- Comfortable working in an early-stage, fast-paced environment with evolving priorities and limited resources.
Responsibilities
- Own and optimize the digital demand generation strategy across paid search, SEO, AI search visibility, email marketing, and website performance channels.
- Develop technical and content SEO strategies while improving visibility across emerging AI-powered search platforms and answer engines.
- Manage paid media programs, including agency relationships, budget allocation, campaign strategy, and performance optimization.
- Lead lifecycle and email marketing initiatives, including audience segmentation, nurture programs, deliverability improvements, and campaign performance tracking.
- Drive website optimization efforts focused on inbound conversion, user experience improvements, and coordination of website updates.
- Partner with content teams to define high-impact content strategies and oversee external contributors, contractors, and AI-supported content workflows.
- Build attribution frameworks, dashboards, and reporting systems using platforms such as HubSpot and Salesforce to improve visibility into marketing performance.
- Create executive-level reports that translate channel performance, trends, and insights into clear business recommendations.
- Manage marketing agencies, contractors, and vendors to ensure high-quality execution and alignment with business goals.
- Establish channel budgets, prioritize investments, and optimize spending based on measurable outcomes.
View Full Description & ApplyYou'll be redirected to the employer's site
