Senior Manager, Consumer and Digital Marketing

New

Remote (United States), Pacific Time Zone strongly preferredFull-TimeManager

Salary$140,000 – $210,000 / year

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Job Details

Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of experience in consumer, digital, brand, product, or integrated marketing.
Proven track record of developing positioning, messaging, and integrated campaigns, ideally in competitive industries.
Experience launching new products and bringing innovations to market.
Expertise in managing agencies and partnering with internal creative teams.
Strong analytical skills with proficiency in developing KPIs and measuring marketing effectiveness.
Ability to leverage AI-powered tools for marketing productivity, content development, and campaign optimization.
Willingness to travel up to 25% of the time.
Flexibility to work evenings or weekends as needed for urgent priorities or events.
Knowledge of HIPAA, FDA promotional guidelines, and healthcare marketing compliance is preferred.
Experience in diabetes technology, healthcare, medical devices, or digital health is preferred.

Develop consumer marketing strategies, positioning, messaging, and integrated campaigns to drive awareness, patient acquisition, and product adoption.
Lead consumer launch plans for new products and features in partnership with Product, Clinical, and Commercial teams.
Own paid media strategy across programmatic, paid search, SEO/AEO, video, and social channels while managing agency partners.
Direct website optimization, digital content, and email marketing programs to enhance the end-to-end customer journey.
Lead the creation of patient-facing educational materials and resources for healthcare professionals.
Define and measure KPIs for consumer marketing and digital campaigns to ensure continuous optimization and business growth.

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