Integrated Marketing Manager
New
S
SparkfundEnergy and utilities
This position is fully remote within the United StatesFull-TimeManager
SalaryThe expected base salary range for this position is 107,000–137,200 annually. Where applicable, this position may also be eligible for discretionary bonus or incentive compensation.
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Job Details
- Experience
- 4+ years of experience in integrated marketing, content marketing, multichannel marketing, or a related discipline.
- Required Skills
- Project ManagementSEOHubSpot
Requirements
- Have 4+ years of experience in integrated marketing, content marketing, multichannel marketing, or a related discipline.
- Have B2B marketing experience, particularly with utilities, government organizations, or large enterprise customers.
- Bring strong writing, editing, and content development skills, including the ability to explain complex or technical information clearly.
- Have experience coordinating marketing across multiple channels, including content, digital, social media, email, events, or public relations.
- Demonstrate project management and organizational skills, including managing multiple initiatives, stakeholders, and deadlines.
- Be able to collaborate and communicate effectively with senior leaders, technical experts, and external partners.
- Be able to work independently, manage competing priorities, and adapt to changing business needs in a remote environment.
- Occasional travel of approximately 10–20% is required.
- Agency experience in marketing, communications, or public relations is a plus.
- Experience in energy, utilities, or infrastructure and coordinating conferences, sponsorships, speaking engagements, or industry events is a plus.
- Familiarity with HubSpot or similar marketing platforms and content management systems, SEO, GEO, and digital content performance measurement is a plus.
Responsibilities
- Develop blogs, articles, white papers, case studies, infographics, talking points, and other marketing materials.
- Partner with subject matter experts and executives to turn technical expertise into thought leadership about distributed capacity and Sparkfund's DCP model.
- Create presentations, briefing materials, speaker decks, sales enablement materials, and proposal content.
- Manage the content calendar and asset library, and publish and maintain website content using SEO and GEO practices.
- Coordinate marketing execution across paid, earned, shared, and owned channels, including digital, website, social media, email, and public relations.
- Manage industry event presence, speaking opportunities, speaker preparation, event logistics, budgets, vendors, timelines, and deliverables.
- Develop and maintain program explainers, training presentations, co-branded materials, and prospect-facing collateral.
- Coordinate content production, timelines, and reviews with internal teams, freelance vendors, and external partners.
- Track and report on content and event performance and identify opportunities to improve reach, engagement, and effectiveness.
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