Performance Marketing & Marketing Operations Manager
New
A
AppenAI technology
Remote USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years of experience in B2B performance marketing and marketing operations
- Required Skills
- HubSpot
Requirements
- Have 3–5 years of experience in B2B performance marketing and marketing operations.
- Bring hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership.
- Have strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management.
- Be familiar with account-based marketing (ABM), intent data, and audience segmentation.
- Be able to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
- Have practical experience using AI tools to improve marketing workflows, efficiency, and campaign execution.
- Manage competing priorities independently with attention to detail and analytical thinking.
- Nice to have: experience in AI, machine learning, data, or related technology industries.
- Nice to have: familiarity with Salesforce administration or CRM integrations.
- Nice to have: knowledge of SQL or business intelligence tools such as Looker Studio or Tableau.
- Nice to have: HubSpot, Google Ads, or LinkedIn Marketing certifications.
Responsibilities
- Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing programs.
- Manage paid media budget allocation, pacing, and performance against pipeline goals.
- Build targeted and retargeting audiences using account insights and intent data.
- Monitor cost per lead, cost per sales-qualified lead, and pipeline contribution through A/B testing and performance reporting.
- Manage HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation.
- Improve lead routing, Sales handoffs, and data quality.
- Maintain UTM tracking standards and build attribution models and full-funnel dashboards.
- Oversee marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL.
- Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.
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