Field Marketing Manager, Mass Market
New
J
JobgetherB2B SaaS technology
Based in the United States, EST/CSTContractManager
Salary not disclosed
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Job Details
- Experience
- Five to eight years of B2B field marketing experience
- Required Skills
- Project ManagementSalesforce
Requirements
- Have five to eight years of B2B field marketing experience, ideally in a high-volume organization serving SMB and mid-market customers.
- Bring experience in SaaS, UCaaS, CCaaS, or the broader technology industry.
- Demonstrate experience planning and executing scalable, multichannel field marketing programs in a distributed or remote environment.
- Understand demand generation programs and campaign tactics that influence pipeline creation and accelerate sales opportunities.
- Have hands-on experience with marketing automation platforms such as Pardot or equivalent tools and CRM systems such as Salesforce.
- Analyze campaign performance and marketing metrics, measure ROI, and translate data into improvements.
- Use audience segmentation and intent data to identify high-potential accounts and develop targeted programs.
- Manage multiple campaigns, budgets, timelines, vendors, and stakeholders simultaneously.
- Communicate effectively in writing and verbally, including developing marketing copy and coordinating cross-functional teams.
- Preferred: Experience with Tableau, familiarity with Zoom products, or collaboration with channel or alliance teams on joint marketing.
Responsibilities
- Lead end-to-end execution and optimization of mass-market field marketing programs, including virtual events, demonstrations, regional dinners, direct mail, and partner activations.
- Develop quarterly marketing calendars aligned with campaign themes, product launches, regional priorities, and pipeline targets.
- Analyze data sources and third-party intent signals, including Demandbase, to identify in-market accounts and guide targeting and investment.
- Create event invitations, landing pages, email sequences, and follow-up nurture communications for target audiences.
- Execute initiatives that support pipeline targets, customer acquisition, and expansion across SMB and mid-market segments.
- Monitor registration, attendance, engagement, lead progression, and pipeline metrics; provide weekly performance updates and optimization recommendations.
- Coordinate with Campaign Operations, Data Operations, Marketing, Sales, and BDR teams on targeting, tracking, and lead follow-up.
- Manage vendors, agencies, venues, and service providers supporting field marketing programs.
- Oversee program budgets, monitor spending, evaluate ROI, and allocate resources.
- Maintain project plans, timelines, campaign briefs, status reports, and playbooks for repeatable execution.
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