Lead Solution Marketing Manager, Cybersecurity Segments and Industries

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LumenCybersecurity marketing

This is a fully remote position open to candidates based anywhere in the U.S.Full-TimeLead

Salary84,629 - 124,122 USD per year

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Job Details

Experience: 5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.
Required Skills: Project ManagementCybersecurity

Bachelor's degree in marketing, business, communications, cybersecurity, information technology, or a related field; equivalent relevant experience is also considered.
5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.
Familiarity with cybersecurity topics such as network security, SASE, DDoS protection, managed security services, threat intelligence, cloud security, zero trust, or security operations.
Strong writing and storytelling skills, including experience translating complex technology concepts into clear, customer-facing content.
Understanding of customers, markets, and go-to-market strategy, with the ability to turn insights into relevant solution, audience, and industry marketing.
Project management and organizational skills, including the ability to manage multiple priorities and collaborate across teams.
Preferred: experience marketing complex B2B technology solutions, particularly cybersecurity, networking, cloud, managed services, or telecommunications.
Preferred: experience using customer, market, audience, and pipeline insights to identify opportunities and inform marketing strategies and content.
Preferred: experience developing messaging, content, and marketing programs for industries, customer segments, buyer audiences, or technology use cases.

Develop expertise in priority industries and customer segments, including market trends, customer needs, pain points, buying priorities, and emerging opportunities.
Translate cybersecurity and technology capabilities into customer-focused messaging, value propositions, use cases, proof points, and differentiated stories.
Develop industry- and segment-specific messaging, narratives, and content connecting Lumen solutions to customer challenges and business outcomes.
Create solution briefs, eBooks, whitepapers, research reports, presentations, web content, and other market-facing assets.
Develop sales enablement content to help sellers understand customer challenges, industry and segment needs, use cases, and Lumen solutions.
Adapt solution messaging and content for priority industries, customer segments, and buyer audiences.
Partner with Solutions Marketing, Product Marketing, Sales, Demand Generation, and subject matter experts to align and validate messaging and content.
Use customer, seller, market, and industry insights to strengthen messaging, content, and use cases.

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