Lead Solution Marketing Manager, Cybersecurity Segments and Industries
New
J
JobgetherCybersecurity marketing
Fully remote position open to candidates across the United States.Full-TimeLead
Salary84,629 - 112,838 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- At least 5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.
- Required Skills
- Project ManagementCybersecurityMarket Research
Requirements
- Bachelor's degree in marketing, business, communications, cybersecurity, information technology, or a related field; equivalent relevant experience is also considered.
- At least 5 years of experience in solutions marketing, segment marketing, industry marketing, product marketing, content marketing, or a related B2B technology role.
- Familiarity with cybersecurity topics such as network security, SASE, DDoS protection, managed security services, threat intelligence, cloud security, zero trust, or security operations.
- Strong writing, communication, and storytelling skills, including the ability to simplify complex technical concepts for customer-facing content.
- Understanding of customer needs, market dynamics, and go-to-market strategies.
- Experience developing messaging, content, and marketing programs for industries, customer segments, buyer audiences, or technology use cases.
- Strong project management and organizational skills, including managing multiple priorities and delivering projects effectively.
- Experience marketing complex B2B technology solutions, ideally in cybersecurity, networking, cloud computing, managed services, or telecommunications.
- Ability to use customer, market, audience, and pipeline insights to identify opportunities and inform marketing strategies.
- Ability to collaborate across teams and with technical subject matter experts.
- Ability to work independently, exercise initiative, and adapt messaging and content to changing business and market needs.
Responsibilities
- Research priority industries and customer segments, including market trends, customer challenges, buying priorities, and business opportunities.
- Translate cybersecurity and technology capabilities into customer-focused messaging, value propositions, use cases, proof points, and differentiated narratives.
- Create industry- and segment-specific positioning that connects cybersecurity solutions to customer needs and business outcomes.
- Develop market-facing content such as solution briefs, eBooks, whitepapers, research reports, presentations, and website content.
- Build sales enablement materials covering industry challenges, customer priorities, use cases, and solution value.
- Adapt solution messaging and content for specific industries, customer segments, and buyer audiences.
- Collaborate with marketing, sales, demand generation, creative teams, analyst relations, and subject matter experts.
- Incorporate customer feedback, sales insights, market research, and industry intelligence into messaging, content, and use cases.
- Manage marketing projects, coordinate stakeholders and priorities, and deliver work aligned with marketing and business objectives.
View Full Description & ApplyYou'll be redirected to the employer's site