Senior Segment Marketing Manager – Biopharma

Beckman Coulter Life SciencesBiopharma, life sciences

Source API remote eligibility restrictions: United StatesFull-TimeSenior

SalaryThe annual salary range for this role is $130,000 to $160,000. This job is also eligible for bonus/incentive pay.

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Job Details

Languages: Additional language proficiency beyond English.
Experience: 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
Required Skills: Market Research

Master’s degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization.
Experience in bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.
Ability to travel up to 35% globally.
Additional language proficiency beyond English is a plus.
Experience commercializing multi-product solutions or integrated workflow offerings is a plus.
Experience working with global life sciences or biopharma customers across multiple geographies is a plus.

Own global Biopharma segment go-to-market strategy and define priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth.
Translate customer, market, competitive, regulatory, and funding insights into strategic choices, business cases, and commercial priorities.
Develop a differentiated Biopharma segment narrative and build awareness, relevance, consideration, and preference among priority audiences.
Partner with Digital and Commercial Marketing to activate customer-centric campaigns and demand-generation initiatives.
Build a global network of key opinion leaders, scientific experts, industry partners, and customer champions.
Create advisory activities, scientific collaborations, and external engagement plans aligned with growth opportunities.
Own the Biopharma content and asset roadmap and develop customer-facing content, workflow narratives, proof points, application stories, campaigns, playbooks, and competitive tools.
Equip sales teams with segment knowledge, discovery questions, value messaging, training, and tools.
Lead global cross-functional commercialization programs from opportunity definition through activation, adoption, and scale-up.
Track awareness, engagement, qualified funnel, sales adoption, pipeline progression, win rate, and revenue contribution to improve programs and investment decisions.

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