- Own the field marketing strategy, annual plan, budget, and pipeline goals for the Commercial segment.
- Partner with Commercial Sales leadership and set the planning rhythm across Marketing, Sales, and SDR.
- Analyze account, pipeline, industry, geographic, and performance data to identify high-potential audiences.
- Build integrated campaigns using in-person, digital, partner, content, direct mail, and account-based tactics.
- Shape event strategy, owning audience, objectives, Sales plans, and pipeline outcomes while partnering with Events on larger experiences.
- Test campaign ideas, define success upfront, and turn successful approaches into repeatable plays and documented playbooks.
- Track pipeline, conversion, and ROI, and present results to senior Marketing and Sales leaders.