- Own and direct the PR and outreach calendar in Spain and Brazil, aligning with SEO and marketing objectives.
- Write, edit, and pitch press releases, guides, surveys, and expert-driven content to Spanish and Brazilian journalists and industry websites.
- Develop and foster relationships with key Spanish/Brazilian reporters, bloggers, and influencers to secure earned media coverage.
- Translate and adapt US-based Digital PR content for the Spanish/Brazilian audience.
- Proactively identify PR opportunities based on market trends, competitor activity, and industry insights.
- Execute targeted outreach campaigns that generate press coverage and authoritative backlinks.
- Track outreach success rates, backlink acquisition, and press coverage.
- Deliver regular reporting on earned media wins and link performance with insights for optimization.