- Develop consumer marketing strategies, positioning, messaging, and integrated campaigns to drive awareness, patient acquisition, and product adoption.
- Lead consumer launch plans for new products and features in partnership with Product, Clinical, and Commercial teams.
- Own paid media strategy across programmatic, paid search, SEO/AEO, video, and social channels while managing agency partners.
- Direct website optimization, digital content, and email marketing programs to enhance the end-to-end customer journey.
- Lead the creation of patient-facing educational materials and resources for healthcare professionals.
- Define and measure KPIs for consumer marketing and digital campaigns to ensure continuous optimization and business growth.
SEODigital Marketing